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Food Delivery Platform

Zomato: Delivering Excellence

India's top food discovery and delivery platform serving millions daily with real-time tracking, personalized recommendations, and seamless ordering experience.

40%
Faster Delivery
25%
Higher Conversion
Millions
Daily Orders

Overview

Zomato is India's top food discovery and delivery platform with millions of daily users, restaurants, and delivery partners. The platform has transformed how people order food, offering everything from restaurant discovery and reviews to fast, reliable delivery with real-time tracking. Zomato connects food lovers with their favorite restaurants and enables businesses to reach millions of hungry customers through a seamless digital platform.

Client Goals

Fast Food Ordering

Offer a fast, reliable food ordering experience with quick menu browsing and seamless checkout.

Restaurant Discovery

Provide detailed restaurant listings with photos, reviews, ratings, and cuisine filters.

Real-Time Tracking

Enable real-time order tracking so customers know exactly when their food will arrive.

Improve Retention

Create engaging features and personalization to keep users coming back for more orders.

Challenges

1

Handling Peak Load

Managing massive traffic spikes during lunch and dinner hours without performance degradation.

2

Accurate Mapping & Delivery Assignment

Implementing intelligent delivery partner assignment and route optimization for fastest delivery.

3

Dynamic Menus & Pricing

Displaying real-time menu updates, pricing changes, and availability across thousands of restaurants.

Our Solution

Strategic Analysis

Users needed faster load time for menus to reduce friction in ordering process.

Real-time data (delivery ETA, order updates) was critical for customer satisfaction.

Smart recommendation engine boosts conversions by suggesting relevant restaurants and dishes.

Implementation Approach

API-Based Modular Architecture

Built scalable microservices for restaurants, orders, delivery, and payments ensuring high availability.

Real-Time Driver Tracking

Implemented GPS-based tracking system with live updates and intelligent route optimization algorithms.

Optimized Menu Rendering

Created fast-loading menu system with image optimization, lazy loading, and smart caching strategies.

Personalized Restaurant Suggestions

AI-powered recommendation engine analyzing order history, preferences, and trending restaurants.

Results & Impact

40%
Reduction in Delivery Time

Optimized routing and partner assignment

25%
Higher New User Conversion

Improved onboarding and first-time experience

Millions
Daily Orders

Seamless delivery experience at scale

Key Achievements

  • Built intelligent delivery partner matching system reducing wait times
  • Implemented real-time order tracking giving customers complete visibility
  • Created personalized recommendations increasing average order value
  • Scaled platform infrastructure to handle millions of concurrent orders

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